5 Shocking Marketing Stunts that Backfired – Fact Hunt

Guru Larry takes a look at publishers attempt to promote their games using controversy, but backfired miserably.

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9 Comments on "5 Shocking Marketing Stunts that Backfired – Fact Hunt"

TragicGuineaPig
Guest

Got to love that Lost Vikings music.

What’s a DovAHkiin? Because it’s pronounced DOvaKIIN.

Makes me wonder if any of Capcom’s missing body parts were used in the Mad World promotion. Some Sega PR exec just walking along says, “Hey! A severed leg! I bet this would make a great promotion for a video game!”

Brad1ey Shaw
Guest

It would have been a PR nightmare if some killer had actually strewn real body parts around London during the Capcom promotion.

Redrally
Guest

At least Sega monitored the locations of their severed arms…

Fyrmer
Guest

No mention of that ridiculous “Document yourself committing one of the Seven Deadly Sins” stunt EA pulled to promote Dante’s Inferno?

QuietOne
Guest

Or the faked religious protests, or dead space 2’s ‘your mom hates dead space 2’ ads.

Red Priest Rezo
Guest

Love the Juiced commercial. And doubt it backfired.

Cirra
Guest

Mmm. I’d like to get my hands on a reverse controller. Bet the guy wouldn’t like it one bit…

Red Priest Rezo
Guest

Obviously.

Chicken Puppet
Guest

There was one promotion where they had big ads in game magazines showing disgusting things like a jar of toenail clippings…can’t remember what game that was for.

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