Battle Geek Plus – The Battle Blog: Amiibo Craze

Ryan rants about the Amiibo Craze. Why are these things so hard to get?!

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Saving the Awesomeverse one game at a time. Original Reviews, Retrospectives, Sketches, and Coverage of your favorite past and present games.


  1. One time when a nintendo representative came into my store to perform maintenance on our displays he said that Nintendo intentionally doesn’t release as many of certain characters based on how mainstream they are. Characters like Mario and Samus are easy to find because everybody knows them, even your grandma, who is the one most likely to buy this for you if you’re a kid, but few non-gamers know who Marth is, so even though demand is high among fans like us, Nintendo isn’t sure they’d sell as well to Joe public so they don’t make as many. My theory is that Nintendo is seeing if this product will sell, and after a quarter or two they’ll decide whether it’s viable and start producing more figures (so we can all have Marth and Ike instead of just the 8 guys who pre-ordered them) or if they aren’t selling well they can kill the line without having lost too much money manufacturing the things. Of course I’m pretty certain that option one is way more likely at this point so within a few months I’m guessing Amiibos will be much easier to find.

    • Ah, thanks for the info.

      I personally haven’t played the Fire Emblem series, so I can kind of understand why Marth and Ike are rare since more people have played Mario games than Fire Emblem games (although there’s a massive abundance of Fire Emblem characters in Smash).

      I’d love to see more of Little Mac available since I love Punch Out. I just barely order the Walmart exclusive Gold Mario Amiibo and that sells out FAST.

      – Ryan

  2. Little Mac is pretty hard to come by. Unfortunately Punch Out isn’t entirely well known these days either…
    By the way you can go ahead and open your Mega Man, there was some sort of hold up in production when they were first released but since then they’ve been showing up everywhere.

  3. What’s really crazy is that stores, (game stop, target etc) have stopped taking pre-orders on the following coming generations!
    As in, everyone kept waiting to be able to pre-order and it never came. WTF? Isn’t pre-ordering your way of judging what the demand is gonna be?

    I’d love to collect them all, but I’m not going to pay exuberant eBay prices, and I’m not going to drive myself nuts driving from strore to store trying to hunt these rare ones down (which I’m sure sell as soon as the store opens. Some to fans, most to eBay ppl)

    It really doesn’t make any sense, Nintendo could be making so much more money. Heh, oh well.
    That’s my little rant. ^_^

    • I know, right?! I dunno what’s been going on in Nintendo’s heads lately, but they really seem to be disconnected from the mind of the consumers, especially those in the US. Pre-ordering has been a staple in estimating demand since… forever!

      – Ryan

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