Published by The Second Opinion in the blog The Second Opinion's blog.
The movie is coming! But how much does the marketing help?
If anything, I think the idea is to get more of the target audience interested in the series so Hasbro can sell more products, rather than trying to win over more Bronies, which is kind of a longshot anyways. The Bronies who are still around are more than likely going to see the movie regardless, so maybe marketing to the younger crowd isn't a bad move.
Besides, funny you should mention Trolls, because that movie definitely reinvigorated its brand. It's bizarre that not only are Trolls back, but they've been marketed largely towards girls this time around. The world's a strange place mind you, and we now live in a time when a former reality tv host is the President of the US, so maybe the Trolls reboot isn't that bizarre.
Still, if a movie could work for that franchise, maybe it will do wonders for MLP too. Heck, I don't even think Trolls is that great a film and it has still succeeded in resurrecting a dead brand. MLP isn't dead, but it also isn't the number one thing right now, so I can see why maybe Hasbro really wants this film to appeal to the target audience. That trailer and what I've heard about the movie in general up to now points to that. I just hope the sentient cat isn't that annoying.
I dunno. Granted, because of the brand recognition, it'd probably be tough to get audiences to buy this as the high-tier Dreamworks Animation type of movie it has the potential to be, but that Trolls movie did manage to sell itself off as that (albeit, with only decent box office success). If it looks like it's too painfully for kids, parents won't take them.
Come to realize though, it's kinda hard to call a Trolls comeback shocking, when we're still in the middle of MLP striking gold and becoming an all-ages phenomenon. And with a movie, it could be getting even bigger.
@The Second Opinion True. Given that Gen 3 wasn't the greatest to begin with and progressed into Newborn Cuties...I wouldn't have thought there was any hope for the MLP franchise had it so much as been a blip on my radar at that point.
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