It Comes at Night – The Dangers of Misleading Marketing

Chris Stuckmann discusses It Comes at Night, and how the marketing campaign may be the cause of its lukewarm reaction from general audiences.

About ChrisStuckmann

Quick, funny reviews of movies and games, new and old.

3 comments

  1. It should be pointed out though that there is high number of people who simply “don’t get” horror. Some people simply think that so called “creature feature” or “horror stylistic” is what this genre is, and automatically dislike any movie what try use suspense instead just swinging genre cliches.

    I watch both Witch and Babadook and those are great legitimately creepy horror movies, and low budget work only for they advantage. They definitely are refresher after era of unimaginative not-scary and shake-cam “horror” polluted genre from quite some time.

    But I also get point about misleading marketing.. there is so many movies literally destroyed by creating false expectations, and worst of those are those who kill legitimately good horror by pretending that it is same ol’shit cheap slasher what in fact push away real genre fans not really in favor of random watchers.

  2. The only time that I’ve been fooled by a trailer is maybe Hairspray (the remake). This was before I became a Hairspray super-fan. And I only say I was fooled by the trailer because I didn’t know that the racial aspect was there. Still, I didn’t mind. I have no interest in It Comes at Night though because no matter what movie it is, I’ve been told its depressing so no thanks.

  3. Interesting, now I want to see the movie just to analyze it.

    It sounds like the director was going for a David Lynch style of mood and atmosphere above story, while leaving much to the audience to decide. Lynch’s films also were box office disappointments, but are talked about by film majors and critics for years.

    One key difference is that Lynch rarely leaves clues as obvious as the aspect ratio change, but that doesn’t make it invalid.

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