MUD2MMO: Branding in Video Games

This week on the show we talk about “Branding”. It doesn’t involve cattle, but in a way it does. You’ll see.

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MUD2MMO is a bi-weekly show talking about gaming culture. It's not a typical review or "go buy this game" show, we focus on the gamers, the industry, everything else. Come on by, enjoy the show.

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5 Comments on "MUD2MMO: Branding in Video Games"

You make some good points, but I can’t agree with your Fallout 4 example. It’s a direct sequel to a game a lot of people loved, made by the same developers and with similar gameplay. Although I’m sure they did use emotional manipulation in their ads, the main reason people are hyped for it is because they enjoyed FO3 (although many prefer Obsidian’s New Vegas) and they want more of what they like. That’s not branding; that’s having a proven track record. I haven’t preordered it myself, but I can understand why many did. Brotherhood of Steel is a much… Read more »
This video pretty much details the disdain I have for advertising in the last 20 years. It’s especially true about TV commercials that the only message you can take from them is to buy something because it has such’n’such name on it. How is the product used? What are the features of the product? Is the product even something you have a use a for? The only reasons that I would buy something are essentially ignored. I’m one of the last people that would pay attention to brands. For example, if you were to ask me to describe the pants… Read more »
First of all: I hope you’re well or get well soon! Apart from that… branding does have a huge impact. I’m not free from it either. I’m such a huge Zelda Nerd, that I will preorder every Zelda game that comes under my nose. However, there’s another huge factor, at least in my case, when it comes to preordering a game: Collector’s Editions. CEs for Video Games are so limited, that you have to preorder them FAST if you want to get them. And even with my Zelda example… this is actually what I preorder. Not the game, but the… Read more »

what fucking asshole leaves a barricade like that and not give warning signs??

Magpie Dandy

America seems so…. exotic.